Product Design & Technology (BSc)
My name is Sam O'Keeffe.
I'm a product designer from Ireland, now living in Barcelona.
In January 2019, I took on a personal learning project to gain experience in UX/UI design and add a piece for my portfolio.
I chose to redesign the website of Place, a women's clothing shop in my hometown.Place is a small business that is very progressive and has its own distinct style, which is not reflected through their current website.
My goal was to redesign the website to create an experience that comes closer to the in-person experience of the shop; elegance and style in an inviting atmosphere.
In December of 2018 I was asked to design the front cover of a new magazine showcasing Irish writing talents.
The name of the magazine is The Mouldy Bike, and its contents could be considered slightly ‘fringe’.
I created a cover illustration that I felt reflected the style of the stories inside. The magazine is set to be released in the coming months.
For my thesis, I was told to choose a problem and through a process spanning 9 months, design a solution.
The primary aim of my project was to combat public urination in urban environments.
It also gave me the opportunity to positively impact the environment in three ways: giving the public a convenient, hygienic and safe place to pee, reducing pollution and energy use and adding plant life and public space to our cities.
During my final year, I spent 6 weeks working with a local (and now award winning) start-up company.
Our team was tasked with creating a click-through prototype of the company’s website from scratch. The project was short and intense, with the expectation of a high quality output.
We carried out broad and thorough research, extensive iteration and careful refinement and detailing.
We worked very closely with the company’s CEO, Iain Gilmore who was very happy with the final product.
I learned a huge amount about UX/UI, logo and branding design as well as project documentation and working on a project in SCRUM.
I'm creating a portfolio website for a digital artist. We've decided to use interactions and animations to tell the story of his career until now, in a way that will captivate the user.
I'm working with an entrepreneur - redesigning the UX, UI and brand identity of two web products which he hopes to launch in the coming months.
I will also be doing more illustrations for the launch of The Mouldy Bike.
During my third year of University, I undertook an advanced course in foam model making.
The class was split into groups, each group acted as a design house and each member was given a product to redesign within their houses' design language.
I began perfecting my model making by making replicas of real products which were then inspected for accuracy. Throughout the project I created a large volume of foam models and mainly iterated my design through model making.
Once the aesthetic design was completed, I designed the product for manufacture; locating a split line, internal architecture, designing for injection moulding. Then finally, modelled the mouse digitally using SolidWorks.
I'm actively seeking employment and freelance projects, so get in touch!