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Hi
ūüôč
my name is

Sam O'Keeffe

Sam O'Keeffe

Sam O'Keeffe

I’m a designer-turned-developer from Wexford, Ireland.

I now live in Vancouver, Canada where I design & build beautiful websites (among lots of other things).

Need a website?

Projects

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El Fuego

#branding
#web-design
#front-end-dev
#Webflow
In 2022, two close friends of mine quit their jobs to start up a Mexican food truck. I was delighted to design a brand, food menus and a website for them.
A few short months later, they‚Äôre thriving ‚Äď setting up at recurring weekly locations and at some of Ireland's biggest¬†festivals.
Their success might have more to do with their famous birria tacos than with their branding, but who’s to say?

GWEC

#branding
#web-design
#front-end-dev
#Webflow
#jQuery
Gavin Walker needed a fresh new look for his electrical contracting business. With a logo already provided, I selected colours and typography before supplying a brand kit and website.
The website features a signature lighting feature in the hero section, created using conic gradients and blurred layers, which is animated on page load using jQuery.
Gavin wanted to highlight Solar as a service, so I created a Webflow interaction featuring a rising and setting sun to make the section stand out.

Cloutdesk

#product-design
#web-design
#branding
#front-end-dev
#Webflow
#MaterialUI
#React
#Typescript
#GitHub
#UX-research
As the Founding Designer & Front-End Developer at Cloutdesk since 2019. I’ve been responsible for everything design-wise at Cloutdesk since putting together the first concept screen designs, used to pitch initial investors.
Fast forward to now, Cloutdesk has 10 active marketing companies and counting, co-ordinating hundreds of online creators through the platform.
Website

M.A.P.S. Bicycle Night

#front-end-dev
#Webflow
#award-winning
In the early stages of the pandemic, M.A.P.S. decided to throw an online event to celebrate bicycle day. I was pulled into the project last-minute as the Webflow developer, to create the online experience in time for the event.
The event website hosted 40+ unique virtual experiences hosted by musicians, artists, and creators from around the world and drew over 12,000 unique visitors over the course of the evening.

TLDR; what I do:

My specialties:

#web-design
#Webflow
#creative-dev
#product-design
#UX
#UI
#photography

Deep knowledge:

#React
#Typescript
#MaterialUI
#GitHub
#jQuery
#HTML
#CSS
#branding
#UX-research
#user-interviews
#design-workshops
#industrial-design
#illustration
#carpentry

General knowledge:

#animation
#copywriting
#SEO
#graphic-design
#project-planning
#interior-design
#video-editing
#web3

Like what you see?

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More about me

My career until now...

After graduating from university, I moved to Barcelona and found my first paid design work creating posters for a bar. I then had a short internship and established myself as a freelance designer/developer, before taking up the role of Founding Designer at Cloutdesk.

At Cloutdesk, I've been responsible for all things design since their early days, while continuing some freelance work on the side. As the longest-standing employee in a team of 3-5, I've gotten used to speaking up and contributing to important discussions about the company's future and products. I've facilitated design workshops and worn many hats beyond my primary responsibilities.

To overcome frustrations with design-dev disconnect and handovers, I spent time upskilling and learning our tech stack, so that I could make sure the front-end matched my designs.

This started with me making some finishing touches to styling, and ended with me managing most of the process; from design research & interviews, through UX and then UI designs, and on to developing front-end features of our web apps. At one stage, I developed almost an entire new version of one of our apps using Material UI and React. We use these features to test and get feedback before handing over to the CTO, Paul, to connect to the real back-end.

I've figured out that I thrive when I can balance my time between design and development. I enjoy not only creating beautiful designs but also the challenge of executing them exactly as they're envisioned on the front-end.

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Going forward...

With all the experience I've gained in multiple disciplines over the past few years, I'm now leaning back into freelance work while remaining involved with Cloutdesk. I know what I enjoy working on, I know what I'm good at and I'll play to those strengths to facilitate growth and autonomy.

I love working on websites that deliver their story in a unique and creative way.  I'm particularly interested in working with companies that align with my values and interests, or those who are trying to make a positive impact in the world.

If you need help with anything from establishing your brand to working on your web app ‚Äď but particularly if you're looking for a show-stopping Webflow design & build, then reach out¬†here!

Outside of work

They say a picture is worth 1,000 words, so here's 14,000 10,000 words to give an impression of me. Click on any photo for more.

As for passion projects, I'm planning a van build in 2024 to help me explore Europe when I return, and to re-engage with physical product & industrial design, carpentry and interior¬†design¬†ūüöź

I also have a couple books of photography I want to get printed and a music event I plan on hosting in the shorter-term.