🙋

I'm

Sam O'Keeffe

I'm a designer & creative developer from Wexford, Ireland.

I help startups & SMEs elevate their market presence through strategic branding discovery, tailored web design, and expert (

) web development.

How can I help?

Say Hi

Projects

Tracworx

Website

#startup

#branding

#web-design

#front-end-dev

#creative-dev

#GSAP

#jQuery

#Webflow

Tracworx have been going from strength to strength with their product, serving huge clients such as Apple TV and Diageo.

When I began work with them, their marketing site was no longer relevant and they were in need of a branding and web refresh that would represent them as market-leaders.

I started by leading their core team through a rebranding process to achieve company-wide alignment on their offering, messaging, and visual aesthetic. I then designed and developed a new marketing site that communicates their value and visualises movement and digitisation, with a clean, professional aesthetic.

Interactions were a central part of this project, from the informative supply-chain graphic in the hero section to the bento box hover states. I used CSS keyframes and jQuery to create complex animations that are lightweight and responsive.

WovenLight

Website

#corporate

#web-design

#front-end-dev

#Webflow

WovenLight is a hybrid investment and technology firm based in London. I worked as part of a team under Territory Studio to revamp their web presence ahead of a major industry conference.

I worked in collaboration with another designer on the team to create the site designs. After gaining feedback on calls with the client and refining the designs for approval, we moved on to development.

I was the sole developer on the project and built the site from scratch using best practices and frameworks that I've built up across all my site builds.

Clarity of message, tasteful interactions that support communication and an overall clean, professional aesthetic were integral to this site.

OmTerra

Website

#healthcare

#logo

#branding

#web-design

#creative-dev

#3D

#front-end-dev

#Webflow

OmTerra is a holistic psychedelic therapy practice based in Oregon. Steve Elfrink, the founder, approached me to carry out a rebrand and create their new website.

Steve wanted to create a professional & elegant site that sets him apart from his competition, tells his incredible personal story, and communicates his alternative therapy processes in a way that any visitor can understand.

Steve wanted the site to take the visitor on a journey, creating a feeling of exploration – allowing them to dig deeper if they like, or get a digestible overview.

Cloutdesk

#product-design

#web-design

#branding

#front-end-dev

#Webflow

#MaterialUI

#React

#Typescript

#GitHub

#UX-research

As the Founding Designer & Front-End Developer at Cloutdesk, I’ve been responsible for everything design-wise at Cloutdesk since putting together the first concept screen designs, used to pitch initial investors. Fast forward to now, Cloutdesk has several marketing companies co-ordinating countless online creators through the platform.

In a recent product update, I carried out a UX audit on the entire application; going through user journeys to document issues and areas for improvement. I then worked alongside the CEO to wireframe improvements. We used these for rounds of user research and revisions, until we had final designs. I then took my designs and built out the front end for the entire application, connected to placeholder data. We used this for more testing and revisions, before handing over to the CTO to connect to real data and launch to production.

Website

GWEC

#branding

#web-design

#front-end-dev

#Webflow

#jQuery

GWEC needed a fresh new look for their electrical contracting business. With a logo already provided, I selected colours and typography before supplying a brand kit and website.

The website features a signature lighting feature in the hero section, created using conic gradients and blurred layers, which is animated on page load using jQuery.

Gavin wanted to highlight Solar as a service, so I created a Webflow interaction featuring a rising and setting sun to make the section stand out.

Website

El Fuego

#logo

#branding

#graphic-design

#web-design

#creative-dev

#front-end-dev

#Webflow

In 2022, two close friends of mine quit their jobs to start up a Mexican food truck. I was delighted to design a brand, food menus and a website for them.

Only just over a year later, they’re thriving – setting up at recurring weekly locations, a full-time brick and mortar location in Dublin, and at some of Ireland's biggest festivals.

Their success might have more to do with their famous birria tacos than with their design, but who’s to say?

Website

Instagram

M.A.P.S. Bicycle Night

#front-end-dev

#Webflow

#award-winning

In the early stages of the pandemic, M.A.P.S. decided to throw an online event to celebrate bicycle day. I was pulled into the project last-minute as the Webflow developer, to create the online experience in time for the event.

The event website hosted 40+ unique virtual experiences hosted by musicians, artists, and creators from around the world and drew over 12,000 unique visitors over the course of the evening.

Live Demo

Award Page

Some older & smaller projects...

Process & Skills

I help people and organisations to define and clarify their offering, their position in the market, and how they want to be perceived.
I take these discoveries and use them to design a brand and website that accurately and beautifully represents them.
I make them a central part of this process, and once the designs are approved, I build high-performing, robust websites.
When not fulfilling this process end-to-end, I can jump into a project and contribute my skills at any stage.

Specialties:

#web-design

#Webflow

#creative-dev

#branding

#product-design

#UX

#UI

#photography

Deep knowledge:

#React

#Typescript

#MaterialUI

#GitHub

#jQuery

#HTML

#CSS

#UX-research

#user-interviews

#design-workshops

#industrial-design

#illustration

General knowledge:

#animation

#copywriting

#SEO

#graphic-design

#project-planning

#3D-design

#video-editing

#web3

More about me

How I got here

After graduating from the University of Limerick, I moved to Barcelona and found my first paid design work creating posters for a bar. I then had a short internship and established myself as a freelance designer/developer, before taking up the role of Founding Designer at Cloutdesk.

At Cloutdesk, I've been responsible for all things design since their early days, while continuing some freelance work on the side. As the longest-standing employee in a team of 3-5, I've gotten used to speaking up and contributing to important discussions about the company's future and products. I've facilitated design workshops and worn many hats beyond my primary responsibilities.

To overcome frustrations with design-dev disconnect and handovers, I spent time upskilling and learning our tech stack, so that I could make sure the front-end matched my designs.

This started with me making some finishing touches to styling, and ended with me managing most of the process; from design research & interviews, through UX and then UI designs, and on to developing front-end features of our web apps. At one stage, I developed almost an entire new version of one of our apps using Material UI and React. We used it to test and get feedback before handing over to the CTO, to connect to the back-end.

I've figured out that I thrive when I can balance my time between design and development. I enjoy not only creating beautiful designs but also the challenge of executing them exactly as they're envisioned on the front-end.

Going forward

With all the experience I've gained in multiple disciplines over the past few years, I've now leaned back into freelance work while remaining involved with Cloutdesk.

Since the summer of '23, I've been working on a variety of freelance projects, working both independently and through agencies, and this year, my friend Nathan and I will begin working together through STUKS Design.

I love working on websites that deliver their story in a unique and creative way. I'm particularly interested in working with companies that align with my values and interests, or those who are trying to make a positive impact.

If you need help with anything from establishing your brand to working on your web app – but particularly if you're looking for a show-stopping Webflow design & build, then reach out here!

Outside of work

I'm passionate about music, photography, and good food. I keep fit with muay Thai, and I do a lot of travelling. I find these bio sections always sound very generic, but they say a picture is worth 1,000 words – so here's 14,000 10,000 words to give an impression of me. Click any photo for more.

As for passion projects, I'm planning a van build soon to help me explore Europe and re-engage with physical product/industrial design and carpentry 🚐 I also have a couple photo books that I want to get printed and a potential solo trip through South America later in the year.

S

O

K

Sam O'Keeffe

Sam O'Keeffe

Sam O'Keeffe

Projects

Tracworx

WovenLight

OmTerra

Cloutdesk

GWEC

El Fuego

M.A.P.S. Bicycle Night

Some older & smaller projects...

Habit 701

Submersive

Once Collective

ACTVR

Neuroad Coaching

Like what you see?

Process & Skills

What I do:

Specialties:

Deep knowledge:

General knowledge:

Like what you see?

More about me

How I got here

Going forward

Outside of work

Thanks for looking 👋

Get in touch